We are hiring a Senior Copywriter who can write for mature US buyers and make complex AI products
sound simple, credible, and worth a conversation.
This role focuses on conversion-focused writing across websites, landing pages, email campaigns, ads,
sales enablement assets, and product messaging. The emphasis is on clarity, proof, and business
impact rather than brand slogans.
You will work closely with marketing, product, and leadership teams to shape messaging and produce
assets that support pipeline and revenue goals.
Location: Hyderabad, India
Mode of Work: Full-Time
Years of Experience Required: 7 – 9 Years
Key Responsibilities:
Core Copy Ownership
● Own copy across Bay6.ai web pages, landing pages, and product pages such as Connect6,
Model6, Forge6, and related offerings.
● Write high-conversion email sequences, nurture flows, and outbound support copy aligned to
US buyer needs.
● Create and refine paid and organic ad copy for LinkedIn, search, and retargeting campaigns.
● Produce sales enablement content including one-pagers, pitch decks, follow-up templates,
battlecards, and proof-led messaging.
Narrative & Positioning
● Translate product capabilities into clear value propositions backed by proof and outcomes.
● Develop messaging frameworks by ICP and persona including business, operations, IT, product,
and CX leaders.
● Maintain a consistent, professional brand voice across all marketing and sales touchpoints.
● Strengthen differentiation by making messaging specific, credible, and grounded in real
outcomes.
Research & Proof Development
● Interview founders, product managers, and solution consultants to extract use cases and
measurable outcomes.
● Turn raw inputs into structured narratives, claims, and proof points without overselling.
● Build and maintain a library of value propositions, FAQs, objections, and proof assets.
Collaboration & Production
● Work with design teams to translate copy into effective layouts and conversion flows.
● Support campaign launches with fast turnaround while maintaining quality standards.
● Review and improve drafts from junior writers or freelancers when required.
Quality & Performance
● Apply basic SEO principles including search intent alignment, headings, internal links, and meta
copy.
● Improve conversion performance through iterative testing of hooks, CTAs, and page structure.
● Use campaign metrics, sales feedback, and call insights to refine messaging over time.
Required Skills & Experience
● 7–9 years of professional copywriting experience in B2B SaaS, enterprise technology, or
related sectors.
● Strong portfolio across web copy, landing pages, email sequences, and ad copy.
● Proven ability to write for US audiences with a professional, business-first tone.
● Ability to understand technical products such as AI, ML, automation, and data workflows and
explain them clearly.
● Experience working with performance marketers and conversion metrics.
● Strong stakeholder management and the ability to extract clarity from complex inputs.
● Availability for on-site work in Hyderabad with occasional overlap for US working hours.
Tools & Software
● Content Management Systems (CMS)
● SEO tools and analytics platforms
● Marketing automation tools (email campaign platforms)
● Collaboration tools for working with marketing and design teams
Nice to Have
● Experience writing for AI, CX, customer support automation, or enterprise workflow products.
● Experience supporting Account-Based Marketing (ABM) campaigns.
● Familiarity with regulated or compliance-sensitive messaging environments.
● Ability to brief designers and collaborate on page wireframes.
What Success Looks Like
First 60 Days
● Core Bay6 messaging is refined across key web pages and campaigns.
● Clear voice guidelines, messaging frameworks, and copy standards are established.
6–12 Months
● Website and landing pages show stronger engagement and conversion performance.
● Sales teams actively use your messaging in live conversations, outreach, and follow-ups.
Writing Standards We Care About
● Clear, specific, proof-led writing
● No hype, jargon, or vague claims
● Strong opening line and structured storytelling
● Buyer-first messaging with outcomes before features
● AI tools may assist research, but final thinking and originality must come from the writer
How to Apply
Please share your resume and portfolio, including examples of:
● Website pages
● Landing pages
● Email sequences
● Advertising copy
Include 2–3 examples where your writing improved conversions, pipeline contribution, or sales
enablement effectiveness.
Bay6.ai is building for serious buyers. We are looking for a writer who values clarity, commercial impact,
and disciplined thinking.